Equity entry into a French-Algerian advertising house

The house currently sells the inventory of nine publishers across both countries, largely by volume. The shift to selling measured outcomes is under way with three publishers and needs a measurement tool the house does not own.

The funds pay for that tool and the two people who run it. The plan is given over three years with its retention assumptions, and the gap between forecast and actual for the last two financial years is in the file rather than left to be asked about.

Four entries at most, with no board seat below 200,000 euros. The shareholders' agreement is provided before any letter of intent.